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Matinee shows for women? June 30, 2006

Posted by madhavi mullagiri in Uncategorized.
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How come Radio City 91FM and Radio Mirchi 93.3FM (popular FM channels in Bangalore), competing radio channels host a show only for women at 11:00AM? does it stem from the old Indian way of life when men would be off to work and women at home? I am also surprised they don’t have a men only show! :-).

Maybe it has to do with the number of women who are employed. It is just 28% of a total 427 million people workforce (as of 2004).
It is not just about being employed for a sense of self-esteem but there is more to women being educated and holding positions. A say in shaping the society! So let us cut down on exclusive matinee shows and log our time to more important stuff!

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