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Matinee shows for women? June 30, 2006

Posted by madhavi mullagiri in Uncategorized.

How come Radio City 91FM and Radio Mirchi 93.3FM (popular FM channels in Bangalore), competing radio channels host a show only for women at 11:00AM? does it stem from the old Indian way of life when men would be off to work and women at home? I am also surprised they don’t have a men only show! :-).

Maybe it has to do with the number of women who are employed. It is just 28% of a total 427 million people workforce (as of 2004).
It is not just about being employed for a sense of self-esteem but there is more to women being educated and holding positions. A say in shaping the society! So let us cut down on exclusive matinee shows and log our time to more important stuff!



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